Sony KDL-40HX800 40-inch 1080p 3D LED HDTV - NEW

Now that 3-Dimensional television has finally arrived, the competition is reaching near fever pitch, as each manufacturer is pushing to make their latest offerings available to the general public. There's lots of new designs and technology that will no doubt wow even the most peculiar of consumers. Sony's very latest 3D technology will naturally be included in all of its new BRAVIA KDL40HX800 3D HDTVs. Built upon Sony's very latest 200Hz high frame rate technology, which allows viewers to see 3D in Full High Definition 1080p fidelity, the High Definition 3D image is further enhanced with the inclusion of 'High Speed Precision', 'LED Boost' and '3D Up-conversion, three technologies unique to Sony and designed to make the 3D image even clearer and brighter and the 3D experience even more exciting. Additionally, in each of its BRAVIA 3D TVs, Sony is also including lots of built in Smart features. In fact, each of the new BRAVIA KDL40HX800 3D HDTVs from Sony are packed with some very clever technology.

Here's just a few:

BRAVIA Sync allows you to control all the features of your home entertainment system with just one remote control. And, as a responsible partner in protecting mother earth's environment, there's a broad range of environmentally friendly eco features, as well. From energy-saving LED lit screens to sensors that automatically adjust ambient light levels or switch off the TV when no one is watching, the newest Sony BRAVIA KDL40HX800 3D HDTVs are packed with environmentally-friendly innovations, which will help in conserving energy and could even save you some money.

Another new BRAVIA feature includes Freeview HD, which delivers the new free High Definition channels through your TV aerial with no need for a satellite dish, no contract and no subscription fees? And, that's going to save you even more money. But, it gets even better with Freesat. With your access to over 140 free TV and radio channels, including over 70 hours a week of free HD TV, Freesat is the simple, satellite-based way to switch over to digital TV.

kdl-40hx800 LED 3D HDTV

BRAVIA Sync lets you play or adjust the settings on your Blu-ray Disc™ Player, home theatre sound system, Handycam® or other BRAVIA Sync enabled device - and, of course, your Sony BRAVIA KDL40HX800 3D HDTV - all from just one remote control. And, whether you're watching movies or sports, playing games or looking at photos, Scene Select gives you a choice of specially optimized sound-and-vision settings to perfectly match your entertainment. You'll always get the perfect viewing experience.

The KDL40HX800 3D-ready (with the addition of Sony Active Shutter Glasses and transmitter, both sold separately) full HD (1920 x 1080p) models feature Dynamic Edge LED Backlight, Motionflow™ PRO 240Hz, and BRAVIA Engine™ 3 full digital video processor for sharp, vibrant, life-like images.

Other impressive features include:

• Ambient sensor
• USB Wireless-LAN adapter for easy wireless network connection (sold separately)
• BRAVIA Internet Video
• USB and DLNA photo/music/video playback

Sony KDL40HX800 Innovations

From the makers of professional electronics equipment to the creators of 3D films and animated games, Sony is leading every stage of the 3D revolution. The leveraging of its advanced technologies and overwhelming engineering expertise, in the leading-edge Sony BRAVIA KDL40HX800 3D HDTVs, is creating an immersive, at-home viewing experience with video images so realistic, you feel like you've been teleported directly into the action.

Now you can experience heart-pounding, super-realistic 3D movie action, all from the comfort of your very own home theater. From the moment you put on the 3D active glasses until the closing credits, you're transported into the depths of a magical 3D world without any limits on your imagination. The very latest of Hollywood's blockbusters look absolutely amazing on the Sony BRAVIA KDL40HX800 3D HDTV, and the excitement doesn't even think about stopping there. The evolution of 3D has also reached the world of television, sports and video games. The availability of 3D Blu-ray movies and 3D video game titles is rapidly increasing, and ESPN has already committed to 3D broadcasts of many upcoming major sporting events including the BCS National Championship, Summer X Games and a long list of high profile football and basketball games.


So, let's look into how all of this actually works, when you add that third dimension:

We'll begin first with the basics. Since our eyes are spaced apart, each eye sees things at slightly different angles. Our brains then combine the two angles, giving us true depth perception. Making it possible to create that same sense of distance and realism on a TV screen, 3D technology displays high speed synchronized left and right eye images, delivering the most realistic 3D experience imaginable. And, since each frame you see is shown at Full HD resolution, the 3D action comes alive with razor-sharp detail.

Oh yeah, it's quite a view.

You just put on the 3D Active Shutter Glasses and watch as images seem to leap right out of the screen and into your living room. Sporting high-speed synching with 3D images and an ultra-high contrast ratio, these glasses greatly reduce unwanted "ghosting" effects known as crosstalk. Adjustable and comfortable, they are designed with side panels to block out excess light that creates the annoying glare that you experience with other types of glasses. And, yes, they do fit over top of your prescription eyewear, so there's no concern over using your vision correction lenses. They also feature extended life batteries that can hold a charge for up to 100 hours.

Consequently, from the lens to your living room, Sony is there. In fact, 3D really does begin and end with Sony. Movies are shot with Sony cameras, distributed by Sony, and enjoyed on Sony products. So, go ahead and explore the reasons why Sony is your end-to-end 3D solution. No longer just a dream, 3D TV is finally here and we've shown you why there's nobody who can bring it home like Sony. Go ahead and immerse yourself in the ultimate Full HD wide screen experience with the new Sony BRAVIA KDL40HX800 3D HDTVs.

So, have a look at all of the details, COMPARE the PRICES and then see for yourself what a truly impressive value the Sony KDL-40HX800 3D HDTV really is.

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